Gregg has been in graphic design for over 30 years. He has held positions as Creative Director and Design Director in advertising agencies as well as operating his own design studio. His varied professional background in graphic arts gives him an uncommon range of skills and a unique perspective on visual problem solving.
In partnership with clients, account strategists, and creative teams, he has produced award winning, identities, design and advertising camapigns for small business, non-profit organizations and large corporations. Brands such as Hyatt Regency and Vail Resorts as well as organizations like Parasol Foundation, North Lake Tahoe Resort Association and Lake Tahoe Summerfest have all relied on his expertise.
Gregg was a founding board member of the Reno Tahoe chapter of AIGA (The professional association for design) and has been involved in the Reno chapter of the AAF (American Advertising Federation) for many years. He is currently a member of the North Lake Tahoe Resort Association's Marketing Commitee.
Establishing a design strategy early should be part of every business plan. This type of proactive collaboration produces the most effective design, and creates the strongest visual identity for your business. Effective design goes beyond aesthetics. Effective design is based on research, analysis, strategic thinking and the study of both marketing opportunities and challenges.
Before the creative process begins, I will meet with your team to ask questions, to listen, and to learn; a holistic approach that helps to deliver significant differentiation and market exposure. The ultimate goal is to create a consistent direction that will encompass your entire visual identity and all marketing communications.
Although starting from the ground floor is the best approach, this is not always an option for an established business or a limited budget. In these cases, a measured approach can be used. My list of services includes: